Roman Jewelers Expands Watch Store with Breitling

Breitling logoRoman Jewelers of Flemington has added Breitling to their collection of fine swis watches available at their watch store. Roman & Sophie Shor, the store's owners are pleased that Breitling as agreed to become a part of their collection. "Truly, our watch store is much more complete. Our customers have been requesting Breitling for man, many, years and we would not have been doing our job if we didn't pursue it," says Sophie Shor. A specialist of technical watches, Breitling has played a crucial role in the development of the wrist chronograph since its beginnings in the Swiss Jula in 1884. These precision instruments were intended for sports, science and industry. Thanks to its high-quality products and its constant quest for innovation, the brand accompanied the boom of competitive sports and of the automobile – as well as the first feats of the aviation pioneers. The world’s only major watch brand to equip all its models with chronometer-certified movements, the ultimate token of precision, Breitling is also one of the rare companies to produce its own mechanical chronograph movement, entirely developed and manufactured in its own workshops. This family business is also one of the last remaining independent Swiss watch brands. “It takes a great deal of knowledge to sell Breitling. Understanding the automatic movement, the complications and the design of this watch is vital to the customer experience. Our staff has not only been trained by Breitling, but have years of experience with Swiss watches,” says Shor, although she admits, many of the customers who seek out this watch already know quite a bit about it, “They’ve done their homework,” she adds. Breitling retails from around $2,000. The Breitling for Bentley watch, considered the most highly collectible will also be available at Roman Jewelers within the next weeks.
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About the Author

Lucy Zimmerman

Lucy Zimmerman is a fourth-generation jeweler who grew up watching her parents, Roman and Sophie Shor, build Roman Jewelers from the ground up. Inspired by her father's craftsmanship and passion for serving customers, she discovered her own love for the business while working weekends and holidays during college.

After graduating from Lafayette College with a degree in Psychology, Lucy joined the family business, learning firsthand under her father, Roman. She later managed Roman Jewelers' former mall location before helping open and lead the company's current flagship showroom.

Today, Lucy leads Roman Jewelers into its next chapter, carrying forward a family legacy of craftsmanship, integrity, exceptional service, community involvement, and charitable giving while embracing a modern vision for luxury retail. Guided by the family values on which the company was built, Lucy is shaping the future of Roman Jewelers through innovation, elevated experiences, and a continued commitment to personalized service, while giving back to the community, and preserving the legacy that has defined Roman Jewelers for generations.