Christmas and New Year’s are the most popular times to get engaged, and many “guys” came into Roman Jewelers to do their shopping this year. So far, we don’t have any requests for returns, so the proposals must have gone well! Furthermore, the rings must have been well received by the ladies—which is fabulous news. Maybe all of those hints paid off!
But really, his hard work, research, and decision to team up with a Roman Jewelers sales consultant ensured a great choice and a happy fiancée. So, here’s the report on what was hot in Central Jersey!
The flurry of engagement ring purchases in our stores seemed to align with fashion trends reported by national trade magazines and celebrity news—a return to more traditional, albeit quite large, colorless or near-colorless diamonds.
Here in Central New Jersey, we found that the average center diamond purchased this season was slightly larger than 1 carat. Most of the diamonds sold were round, but radiant cuts appealed to many and came in as the second most popular choice. Cushion cuts also remained popular, along with pavé and halo settings.
White gold was by far the metal of choice. Many of our customers selected Tacori, Scott Kay, and Simon G. settings because they loved the designer aesthetic and admired the fine detail and craftsmanship of these sought-after designs.
Other couples opted for a custom-designed look. With custom designers on staff and a team of full-time jewelers at both our Flemington and Bridgewater locations, custom design is often the first—and only—choice for couples seeking something truly unique.
Here’s to 2011, many happy couples, and lots of sparkle!
